How to start a podcast
To start a podcast is not as hard as you may think.
A lot of people think that it's the recording or it's the software, but in reality that is the easiest part.
The hardest part is to really create a show, create a value for the listener.
What happens is if you want to create a truly successful show, a successful podcast, you have to take a step back and ask yourself, what does the audience really want to hear?
You know, what am I bringing to this relationship that is so valuable that people will give up their time to be part and listen to my podcast?
So the easiest part is really recording your voice.
Now, what you say during that podcast and how you edit that podcast and then your messaging as to why people should listen to it.
Those are what make it a successful show.
Those are what's going to take you to that next level.
So somewhere between your expertise, your bliss and a conversation that you can carry on forever is what your show should be about.
Or you can be a really good writer, you know, and you can tell really great stories.
I like to think that podcasts are just stories told by different people and everyone has a unique view and everyone wants to tell.
And if you can tell your story good enough, well enough that people want to listen to more of your stories, then you're doing it right.
And then let's also just think about it from a take a step back, you know, and really look at what a successful show is.
Now in copywriting they say that the headline is just to get people to read the first paragraph.
And then the first sentence in the first paragraph is just to get people to read the rest of the sentence. The first paragraph is to get people to read the rest of the, the copy.
So it just goes down like that.
So if you're going to have a really incredible successful show, it is going to first have to depend on your audience and your research.
You have to think about it from a a better, more big minded view.
You have to think big.
And then you have to title it really well.
It's like a movie, you know, like what would be your big blockbuster picture except for it's your podcast. But it's the same idea.
You know, the title really has to reach out and grab your desired audience and it has to get them to push, play and listen to the first episode.
And then the first episode has to have a title so that they listen to the whole thing.
And the first part of that episode has to be good enough that they want to listen to the next part of the episode and so on and so forth.
And if you keep that up, if you just put your best effort.
It's not about being perfect.
It's just about doing your best and then being consistent with it.
Really trying to work your message.
And the truth is your hundredth episode is going to be a hundred times better than your first episode. So it's important just to start.
But if we're thinking of how to be truly successful and create a hit show, you know, I like the idea of creating your hit show, your successful podcast, you know, whatever you're trying to make, journey life, season, you know, it all starts with an idea and then a story.
You have to come up with a title and then you have to outline all your episodes.
So if you want to create a true hit, it has to be as awesome at the beginning as it is at the end so that people are always wanting more.
And the best format for your podcast is going to be to really hook everybody in in the first 60 seconds of every episode.
So they'll listen through the whole episode.
Because if you can't grab people's attention in the first 60 seconds and the rest of the episode, they're just going to zone out or pass on.
So I say that because all of our episodes are going to be different.
You know, all of your podcasts are going to be about different things, but you really need to work on having a great title.
Having really good research done on your audience.
And then you have to be able to hook people in, hook your audience in first 60 seconds, and then you also have to edit really well.
But if you can do those, you're going to have the formula out how to start a successful podcast.
You got to have a microphone, you gotta have the recording software, you gotta have some headphones, and then you just gotta be able to record your voice and then edit the video and publish it on an RSS feed.
That's the, but that doesn't make us successful podcast or be a successful podcast.
Or you have to make people feel things, you know, they either have to give them value so that they want to learn more so that it affects their life.
Or you have to make them involved in your, so that their perspective on things changed.
Or you really have to give them an hour of bliss where they just don't have to think about their life and they can escape for a while with your beautiful serenading podcast to guide them, something along those lines.
But it's just so powerful to think about it for a little while before you just go nuts.
Now remember, it's important that you just get going as well, but once you get into a rhythm and you get going, you're going to, you're going to figure out things that you wish you would've known when you first started.
So I'm trying to tell you everything before you get too crazy deep because I want you to be as successful as possible.
And to be successful as possible.
It takes a little bit of thinking.
You have to crystallize in your mind, your goal for your podcast.
Like what are you trying to do?
Why are you about to go on this journey?
Why are you creating this podcast?
Who's it for?
You know, how is it going to affect them?
Is it because you have an amazing story that you want everybody to hear it?
Because you want to create a big following for your brand or for your thing, or are you a a creative person and you just have to express your unique stuff.
Or is it a sports podcast and you just want to keep everybody up to date and you want to make money talking about the thing that you love the most, which is, you know, whatever you're doing, all those are fine, but you have to have a little bit of, you know, you have to think about it.
You have to think, okay, if this is what my podcast is going to be, how can I overdeliver this podcast for my audience?
Because if you can over-deliver, that's how you're going to become truly successful.
People are going to tell their friends about it.
They're going to share with their social media is, you know, they're going to make their moms listen to it, like whatever, but this is how you can really break on out and create an awesome podcast as opposed to just being somebody who has a podcast.
It's about, lots of people are gonna fricking here, each episode.
So maybe you should take a little more time on pre-planning.
You know, you gotta pregame your podcast pre and then, and then you want to make sure that after you've recorded it, because recording is like the creating the, the dance part, you know, and then you have to still have enough energy to edit it.
So, cause there's an amazing quote, I don't remember who said it, but they said that editing is the difference between paint you buy at the store and the finished Picasso editing is the difference between a pile of instruments and the Beatles editing is the difference between a basketball and Michael Jordan. See that's where the real artists, the real magic is when you put the story together and it just sinks in, you know, and you edit out all the ums and the pauses and you make it bigger than life.
So those are the success formulas for a podcast.
If you just focus on, you know, having a pregame, doing your research on your audience, wanting to over deliver.
And then you do the act and then you spend time editing, you're going to have an amazing successful podcast.
And that's what I'm trying to teach you how to do and how to truly hone your craft to become somebody who gets paid for their voice, for talking for podcasting and changing the world with your message.
So I just want you to really think about that a little bit and then ask yourself, you know, why am I doing this?
Why, why am I going to put myself out there and be on the field with this message?
And if it's not important to you, then why are you going to be doing it?
You know, is it just to learn?
Cause that's fine too.
And as you go through the steps, you'll find things, but maybe you have a much deeper message, but you're afraid to share it when the truth is, the more vulnerable you can be, the more open you can be, the more people you're going to connect.
You got to remember we're all just dumb monkeys.
You don't have to be afraid of anybody's judgment.
And if anybody is a hater, feel sorry for them.
Be like, Oh, I'm so sorry that you suck, but I'm going to keep being me.
You know, I'm going to keep honing my message.
I'm going to be consistent and I'm going to keep being optimistic and I'm going to keep driving this point home until people start to really get it.
That's another thing is if you can really define your message and do some really key points and then you just keep drilling it into people's head.
You'll learn new ways to say your message, but your message can always stay the same, you know?
But you can just figure out new ways for it to reach people in new ways for it to make an impact.
And who knows?
It might not happen like tomorrow, but say someone's been listening to you for years and years and then finally one day it clicks like, Oh, this is what they were talking about that whole time.
Now I get it.
And their life can be changed forever and you could be doing a good service to the world from your message.
So a bit of a tangent, but this is the core of a successful podcast.
You know, you want this to be your hit, you know your big blockbuster show.
So you really want it to be a show.
Put it all out there, all the bells and whistles, and just get started.
It doesn't have to be perfect at first, but if you have this in mind, what it's going to be like, your, your grand finale, you know, it's a lot better than just going up there and winging it.
I mean, I'm not saying you have to like script every episode out, unless that's how you do it.
I do it with, you know, bullet points.
I just make bullet points of what I want to talk about and it really seems to flow well because it seems more natural and it's just kind of worked for me instead of when I read like a text.
It's basically like robotic.
So you've got to find your met recipe or formula of what's going to be your awesome, incredible, successful podcast.