How to increase traffic on blog
Today we're going to be talking about nine engines that increase traffic on your blog or website to take over the world, to bring food, to bring life, changing money for your family for generations.
I am super pumped to be here with you to drop the knowledge, bring the value, help you as much as I humanly can.
If you get anything out of this episode, please share with your friends, share with your family, share with your enemies. I don't care. I am bringing the heat today.
As a thought leader.
I am trying to be the go to person to transform your wealth, your business, your marketing, and as this role that I am, I have to take the complex and make them simple so that you can take actionable steps to start to generate and make money and to see the way that I am trying to deliver this message to become rich and free.
I am doing what I'm talking about, but I have to take the complex and make them simple.
So here are the nine engines that drive traffic to your product, to your blog, to your podcast, to your YouTube.
Content, ads, search, authority, collaboration, contest, events, outreach and networking.
I don't know if you can unpack everything I just dropped, but those are the nine engines that drive traffic to your blog or product. Let's dive into number one.
Content is said to be King on the battlefield and it's because human beings are going to see what it is that you're putting out in the world.
See the colors, they're going to see the aneurysms, the way you move, the way you talk about how you feel, your excitement, your message, the thoughts that were in your head are now out in the real world in they're put in front of people as content to digest.
Now the message from your content is going to determine if they drive traffic to you or if you repel them as if you are some sort of disease who is always marketing and throwing people off because your message is not for them.
It's at them.
That is the difference between good content and bad content.
Is your content at people or is it for people?
Is it valuable?
Are you attracting with honey or vinegar or fear?
You know, there's so many ways that content can be made and it all is about the emotions, the clarity, the belief that the other person is going to feel when they witness what it is that you make.
See everyone is a sponge.
Whatever your content is putting out is what they're going to absorb.
It's either going to make them gross or it's going to make them happy and clean and warm and ready to buy or move on to the next.
So here it is in a nutshell, the ultimate content strategy.
I don't have time to tell you why or walk you through exactly how to do everything.
It's 2020 this is how you make your content drive insane amounts of traffic to your product, to your website, to your blog, to your podcast, to your house what ever you want.
It starts with a live stream, live stream.
You're alive, you're moving, you're acting, you're telling, you're talking.
It can be also a webinar, but regardless, video is King, right now in 2020 the algorithms and the way that they are working and set up live stream is King.
So you can get all kinds of hype.
You get everybody to come to your live stream.
Then you deliver as much value as you humanly can by showing people the craziest thing…
That you could actually help them.
Whoa, crazy. Right?
And then while you're helping them, you mention your product. You mentioned your service, you mentioned the website that they need to learn more.
Next you break up your live stream.
Into video content for YouTube, Vimeo, Facebook, Linkedin, ETC.
Then youmake a little tiny snip bits up for Pinterest, Instagram, Instagram TV Tictok, snapchat.
So you take the live stream and you go long form.
You're probably going to lose a lot of people.
You're going to bore a lot of people, but then you're going to give your pitch at the end of that live stream.
After the live stream, you cut it all up into valuable, digestible pieces still in video form.
Then you cut that video up into pictures, into infographics.
Infographics are surprisingly a big key for almost everything because it's something that is tangible for people to see.
They see a process.
Sometimes people don't figure out things right away.
They need a little more explanation.
They need the step one. They need the step two. They need the step three.
They need the beginning, the middle and the end.
So your infographic can be key, not only for you, not only for your audience, but it could be key for your VA's that are also going to make all this into even more.
So after you've made your video into beautiful thumbnails and pictures, you're going to turn your live stream into podcasts.
Yes, we're on to podcasts. Video, Pictures then audio… you just crushed it!
So basically what we're doing is we're taking video, we're turning it into audio, and then we're going to transcribe the podcast into blog posts, into more content.
And if you are really smart, what you do is you push out these live streams and you know what you're talking about.
Then eventually you put all your live streams together, you put all your podcasts together, you transcribed them all, and you turn it into a book and you become an authority on that niche.
From there you turn your podcast into audio grams, little tiny snippets.
And you can take pictures from the live stream.
You can take thumbnails from everything else.
You turn those into content for social media to click back either to your livestream, your webinar, your product, whatever it is that you're trying to sell.
Then you schedule all the smaller snippets to go out.
For like the rest of the month.
And all these snippets link back to your product, link back to your service, link back to get people signing up for your lead magnet or blog.
So that you can capture there email for your CRM.
And this is the content glorious.
Search engine optimization the work that you do is you make all of your written blogs rank in SEO and you rank in Pinterest and you rank in YouTube and you rank wherever else you can do the SEO. You know what I mean? So that you come up in Yahoo, Bing, Google for all this content because of you schema markup.
You do keyword research and he slap it all together, right? But that's later on. But this is how content is King. And you do this on a regular basis, right? You take like four days a quarter, you record as many live streams as you possibly can to preferably people that are paying for, to get the live streams, right? And then you have your VA's or you have somebody on Fiverr or whatever, reach out to me, I'll do it for you. And you slice it all up into video, audio, written blog, pictures, infographic, audio, grams, and I mean that that touches everything except for being in person, right? But that is how content is used to drive traffic.
Let me tell you the golden words of paid advertising.
They tell you if you put $1 in and you get $2 out, then you'll never have to work another day in your life. God, that sounds so good.
Sounds like the American dream right there.
All right, but paid ads are a little harder than you think.
You have to get people to buy.
You have to have a product.
You got to know who your audience is.
You got to know what your message is.
Let me tell you something else that's going to blow your a little mind or big mind.
It is the most profitable niche to learn right now.
I just want you to think about this for a little bit.
The only reason that most platforms didn't have ads on them was because there was a barrier to entry.
Almost all platforms are going to figure out a way to have ads run on them.
It's going to become like Tokyo where everything has an ad on it.
It's just the truth.
Like the Asian countries tend to be a little bit more ahead of us and there's going to be so much ads that people are eventually going to grow a little more numb to all the ads everywhere and they're going to buy things from influencers.
But until that happens, paid ads with influencers holding those ads on them is the future.
And it is a great time to become an expert in paid ads.
I'm sure everyone's aware of Facebook ads and Google ads and Instagram ads
But Facebook and Instagram are getting a little overpriced, so you have to have a much bigger ticket.
If you have something around $2,000.
Facebook and Instagram ads are really, really good because you can reach a lot of people for that much. But the real niche right now is YouTube ads.
Youtube ads are growing in popularity, so you've got to get on them right now.
And your audience is on YouTube.
Trust me, people are watching YouTube.
But let me just go through a list of some other ads that I'm experiencing with.
With that, you should possibly take a look at it if you already have a product or if you're building a digital product like we talked about.
Facebook, Instagram, YouTube, google display ads.
Display ads are still relatively cheap.
If you know how to do them, they're great.
Display ads are like when you're reading weird blog articles and there's those ads like right in the middle of what you're trying to read, but they're all over, they're just pictures.
They're all over the web.
So Google usually runs the most display ads and display ads are everywhere.
So once you get someone's email, you can retarget with a YouTube and Google and Facebook and then you can retarget all over the fricking internet with display ads with Google.
I love search ads, but they're also getting expensive.
I mean, the cost per click is crazy, but the reason is because think about this.
Like who is the normal media buyer for Google and for Facebook, they are large brands.
We're talking brands that dropped 50 a hundred grand without even blinking.
They are on top of the search pile because they can, because it's a branding statement because they are that big.
They want to dominate anything where those words are so they don't even care about, you know, small businesses, local businesses trying to market for similar keywords.
They'll sit in that top spot and rise and rise and rise, the cost per click.
There are ways to get awesome search ads for cheap though.
You just can't use the same keywords that you used to use back in the day.
You gotta get clever with it.
You know, if it's a home mortgage ad you're trying to run on search, you got to look for other words and home mortgage, instead you have to try other search phrases like single mom home loans.
Long tail keywords that are the same audience but are searching in a different word spectrum that doesn't have as high a cost per click.
So this gets a little tricky and why you should hire an expert.
If you're thinking of running Facebook, Instagram, YouTube, or regular search ads.
I am that expert.
Go to evergreen tactics.com and hit me up.
Next one too though, is LinkedIn ads.
Linkedin ads are a little more expensive, but they are to a higher caliber, or, I don't want to say caliber, but I don't even want to say class.
They're just like more directed at business professionals.
So if you're doing B to B or if you're looking for more professional people that are in the game to kind of talk to people on a social platform, not just to spam it with like gifs and cat videos, LinkedIn ads are awesome, especially if you have another high ticket.
So I would look into them, I would even just mess around with them.
There's others LinkedIn strategies where you just like talk to people through messaging and you don't have to pay any ads.
Its just is a little more work.
But if you have something that you really want to run on a large scale, LinkedIn ads are awesome.
Reddit ads are dope lot more text and a little bit more of a niche audience, but they're cheap right now. Reddit ads are great if your audience is on reddit all business should give them a try.
I'm getting some crazy, crazy action from Bing ads.
I've actually made a lot of money on bing with SEO.
The best way to use Bing ads is once you get your Google ads, set up and you know who you're targeting, then you can export your Google ad to bing.
You can pretty much get a cheaper click with Bing.
Snapchat ads, these are new and cool and you can really target people for cheap, especially in certain demographics. So Snapchat ads, I'm loving Snapchat right now to be honest.
I feel like everybody's kind of forgot about it.
Snapchat is still the wild West.
You can really get some traction with Snapchat.
So check out Snapchat ads.
I love Pinterest too.
Pinterest is a search engine for pictures and you can pay for Pinterest ads and really kick ass.
You know, you pay them a little, a small amount and you actually get a link from Pinterest.
It’s very helpful for SEO.
It's alpha for everything.
It's helpful to get people if you have like a really cool board
I'm still learning Pinterest ads.
So I'm not totally 100% in all the lingo, but you make pins and you make boards and if you make a really cool board, very visually stimulating, you can start to generate millions of views because people like to see what you're into.
They like people, they don't, they like to buy from people.
So you want to have not only boards about your business but boards about, you know, kind of nerdy things or things you're interested in and other people will be interested in.
Then you put your products, your podcasts, thumbnails, whatever it is that you're into or selling inside those boards and people will see them and you'll get clicks.
Next are solo ads or email lists.
This is where people are leasing out their millions of email lists for fairly cheap and you can actually get some pretty good leverage.
I mean you need about 3000 bucks, but you can reach up to a million people in some people's list.
So check those out.
The starving influencers, I used to love influencers, but the truth of the matter is that organic reach isn't what it used to be.
So to just have somebody share a post on their Instagram, you know, doesn't quite reach as many people as it used to.
So you can still do a lot of micro influencers and just go ham wild but they just they can't charge as much as they used to.
They can't do it unless they're doing a lot of extra stuff for you.
Like if they're linking out to all their social media platforms, then Instagram are cool and their email list and maybe a YouTube shout out or something along those lines.
Then influencers still have the Mac daddy power.
Especially if you're just up and coming really cool.
I am experimenting right now.
Tick Tok is cool.
I mean it's getting more busy because damn Gary V keeps talking about it, but whatever.
But check out tick-tock ads, tumbler ads, and my new favorite is direct mail.
This is a resource that a lot of marketers aren't tapping into.
So you can buy postcards for like 45 cents and send them to everybody all over the country.
Of course you have to have their address or you don't, but then you're just kind of shooting in the dark and you're old school with direct mail.
But what I like to do is I get people on my email list and then I say, I'll send you some free stickers, give me your address.
And then they're on a direct mailing list for me and I send them something, you know, every month or every two months whenever I feel like, you know, giving or whenever I feel like connecting or selling a new product to have them on a list where I can send them something in the mail, something tangible that they can feel right.
So postcards don't work as well.
But if you mailed them like a small package of something like a bottle opener or something with your logo on it, it's branding right there and it makes them feel more connected and it makes them think of you and they'll probably check the website and it just leads to a lot of different things to give them something real because as cool as digital ads are, you know you have to put a lot of effort into them for them to really make an impact and be really good.
So those are my tips for the paid ads.
I am bringing you tons of value.
I hope you are connecting with me and learning stuff and I am blowing your mind cause I'm really about to tell you what I've been learning for like the last few years of my life and it's all again, I've taken the complicated and I've simplified it for you.
So we are now going to talk about search engine optimization.
This is how you do it.
This is what I'm doing.
This is what I've done for thousands of business websites to rank faster than your website.
Faster than your SEO, faster than anybody else.
Because I was building websites to get lead generation and I would have people call me on the phone needing leads as fast as they can and how am I supposed to make money with that?
If I'm not ranking as fast as humanly possible.
I start with Google trends.
I look up what the keywords are and or some ideas of keywords in Google trends.
I see where they're trending, where they're most popular, when, what time of year are they really booming?
After Google trends, I go into keyword research, I use power suggest pro.
I love that tool.
I don't have to pay a billion fricking dollars for all these other goddamn things.
I like SEM rush too, but I don't even need it anymore.
So it goes trends and then it goes keyword research and I, after you have a long list of keywords, you really want to really kind of just start running ads as soon as you can.
Once you find that the words that are actually going to be producing the most money, the most revenue, the most traffic, the most high quality traffic, okay?
Where the searcher's intent is based upon, you know, you making money.
The real money keywords is what I go crazy for nowadays.
But it goes trends, keyword research on page.
You know, your basic, your Meta description, your headlines.
Make sure all your pictures are optimize.
I'm talking alt text description, everything optimized nice.
And then you throw in some schema markup.
You do your schema markup really well.
Don't neglect the schema because the schema is what makes it so you can talk to the bots.
When the bots crawl your website, they're going to love it.
They're going to rank your website more because of the schema is talking their language the bots their peeps, their homeboys.
I'm going a little fast, so let's talk a little bit more about a searcher's intent.
If you do everything I say you're going to rank all right, but you might get a lot of people bouncing off your website.
You might have a difficult time staying ranked because it's really all comes down to having a happy customer.
Google wants to best serve the searcher so that they stay on Google so that they can run more ads on Google so they can make more money.
So you have to really flip it on its head and instead of just thinking about keywords and you, you, you, you, you, you, you have to give to the searcher.
You have to give them what they're looking for.
I mean, even if you trick the system 100% and you, you rank something really hard, like you rank DUI attorney for Budweiser.
People are going to click to that website and they're going to be like, this isn't what I was looking for.
And they're immediately going to click off.
So all that money, all that work you put in your, you're going to end up with a lot of bounces and Google's going to see that and you're going to get unranked.
But if you give the most awesome answer you possibly can with all the work we just talked about, added to it.
Then you're going to rank.
So you really want to think about more about what the searcher is looking for more than what you want to slap on a page.
You know what I mean?
So once you really get that, that you're at service, then that's when I really start to think of good SEO as like a piece of art.
Because you want to optimize everything to make the bots happy, to make the searcher happy, and to make you happy to have the most conversions possible.
So good SEO is actually really cool.
I like to take my time now with SEO, whereas I used to just like, I used to go hard.
I still do.
And if I am giving you any advice, any SEO out there, I would do a lot more shit that you're scared of and just go all in and then figure it out afterwards because you can do a lot more without getting penalized. Yes, getting penalized sucks because you'd put so much work in, but you need to be more aggressive.
There's other SEOs out there that know what they're doing and they're getting super aggressive and in all honesty, most SEOs are lazy.
Most SEOs don't see it as a piece of art.
Most SEOs don't understand that they can get away with murder sometimes and they don't.
And then most SEOs are just scared shitless of Google.
Everything I do is I don't worry about Google.
I don't care about a single fricking new update because what I do is clean and it's on point.
All right, now I'm going to tell you the real secret sauce of how to rank a website and how to get search. Here is the process google trends, keyword research on page schema, and then now we're going to talk about building a syndication network.
Build yourself a syndication network with I, F, T, T, T if this, then that, but it's I F, T, T, T. Dot com. Whenever you post a new blog content, you're going to want to set up an I F, T, T, T network, three tiers deep.
It’s ok if you don’t know what that means, but one syndication network is basically from your blog.
You're going to whenever you post a new thing, it's going to automatically post to a blogger.
It's going to be your blogger, your blogger, your tumbler, your Facebook, your Twitter, your Reddit. Okay.
If you go to I, F, T, T, T, they have all of them and you basically want to sign up for every single social media network that you possibly can.
I hope this makes sense.
Syndication is just a fancy word for share, for sharing your content all over the web.
But what happens is you build your main loop of social platforms and then you create three more and then every time on autopilot that you post a new piece of content with a web address, your web site address. It's going to get spread all over the web, okay? Why is this good for SEO?
Number one, Google loves to see authority, relevance, and trust.
Those are the three things, the art of SEO, so when Google sees your links all over the web being interacted, clicked upon, driving traffic back to your money site, this is going to tell Google that you're alive, that you're an authority, that you're relevant and you're trustworthy.
So we can go in more in depth or check out my YouTube.
I show you how to build a full syndication network.
After your syndication and work, you're going to build what is called a SEO shield.
I call it an identity stack.
The identity stack is a Google drive.
Basically, you get a Google account, you build a Google website, and then you put all your relevant information in this Google website all over it though, you do the Google slides, you do the Google sheets, you do the Google drive, you do the Google calendar, you do everything Google.
Now, this seems very weird.
It is to someone who doesn't know anything about SEO, but it's all about links.
A lot of it is about links anyways. And who has the most authority, the most relevance, the most trust to Google?
Well, the answer is Google.
Google is narcissistic.
Google trusts, Google.
Google wants you to use more of Google so that Google can make more money.
So what you do is you fully optimize all of this.
Google stack is this identity stack that I call them.
And then when it's all said and done with your full SEO shield, we haven't gotten into the full SEO shit. All right?
The full SEO shield is going to be a Google stack, a cloud stack where you take the clouds, the Amazon clouds the HubSpot cloud, the Google cloud, all the clouds that you can possibly do.
And you do the same thing.
And they haven't quite figured out how to not have linked juice from the clouds.
But you blast them with links through a PDF or a bunch of PDF linking to geather.
Then you've smashed that with links.
You never send links directly to your money site.
Okay, so links are like a vote to Google.
Every link that you get going to your money site is another link that says that you're more authority, that you're relevant, that you're trustworthy.
So you build this full identity stack.
You build a syndication network, you build an identity stack, and then you buy a bunch of press releases.
I'm talking like one every two weeks or one a month at least, and these press releases are going to put your website all over these news platforms and from these news platforms.
This is really going to tell Google you have authority, you have relevance, and you have trust.
So build everything we just talked about the buy press releases then smash everything with links.
You smashed the press release with links.
You smashed your a syndication network with links.
You smashed your identity stack with links but you never send a link directly to your money site.
That's what forms the beautiful SEO shield and this is going to rank your websites.
This is how I'm able to take high ticket clients.
To that next level and it takes, you know, two to three months to fully fully work, but then you start to have people coming into your funnel for free.
I mean like on their own will because they're searching for you.
You know how powerful that is!
All right, that is search.
That is how you increase traffic to your blog.
Now we're going to talk about authority and how authority can drive traffic.
Authority It's a made up idea that is larger than life because we see people on stage, we see people doing what we want to be doing.
You know, the thing about authority is it's so powerful.
It can mean the difference of $10 and $10,000.
It can be people giving you free stuff to you losing everything and people taking everything from you.
So how do we use authority to drive traffic?
The easiest way to use the authority to drive traffic is through partners.
If someone is selling something on the side of the road compared to someone selling something on Amazon.
Amazon has a little more authority, Amazon has a little more trust.
They have built up the wellbeing and the like the aura of view buying things from them.
Whereas the person on the side of the road is kind of sketchy.
So partners are number one for authority.
If you sell your stuff on Etsy, you sell your stuff on Amazon, you have to build your brand or you make your brand seem like somebody else with authority.
Next for authority is to write a book.
I want to talk a little bit about the psychology of authority.
So it's all perspective.
It's how people see you and see your product.
So if you can write a book, people are automatically going to put you on a higher pedestal than somebody who hasn't written a book.
So that's a real easy way to boost authority and just wipe millions of people from your league in your, in your specific niche, in your specific area.
Other ways is a podcast.
When I step onto a podcast, I have an audience, you know, it's like I'm standing on stage and I build that audience and that build it over time.
So I might have 10 people that I'll have a hundred people.
Then I'll look thousand people then 10,000 people, 100,000 people every time I stepped to the mic.
You know, but because you're constant and your someone who says things that resonate with people, then it builds your authority, build your power, a YouTube channel, you put out more content and you rank it.
Another good way to get authority is through SEO.
Like we just talked about.
What if your face was everywhere that people searched for whatever your niches, you know, if somebody needed relationship counseling and then they Googled it and your face was there and they looked on YouTube and your face was there and then they looked in Facebook and your faces, they're sorry face and they look in your phone and then you're in their contacts or something and you look in their email and you're in there, that's pretty powerful.
That's what good branding does.
True authority means that you're taking up that space in people's mind with who you are.
Like Tony Robbins is taking up space in people's mind when they think of personal development.
Like Coca Cola is taking up space in people's mind when people think of soda or pop wherever you're from.
So using authority to drive traffic back to your product is huge.
So let's just talk about how to build authority.
So we've talked about books, we've talked about partnering with bigger brands, we talked about being everywhere that your desired prospects look and learn and everywhere that you possibly can be, okay, but to take it another step farther we're going to go into another thing where we talk about collaboration.
But real authority comes from your results plus your reputation.
And you can start from nothing.
But then if you're there, whenever people talk about a certain subject and it doesn't take money to have class, it doesn't take money to have authority.
If you put in the time you put in the work, your reputation plus results is going to drive your authority Skyward.
So just think more about authority.
You can get authority by going on other people's podcasts too.
You know, by getting interviewed, that'll build your authority in that niche or YouTube or in the newspapers or press releases.
You know, being focused on your PR can be huge for your authority.
If every time people look in the newspaper and they see something about your business, that's a good authority that you're building.
If you have the biggest sign in town about your business, that's probably some good authority about what your business is, you know? So these are all things that you can think about and trust me, authority means you can raise your prices. It means people will come looking for you because you're the go to guy in your niche or girl, you know.
So authority is big time
Collaboration is such an under spoken about or utilized a method for driving traffic.
But I think podcasting that I'm really into and I keep talking about obviously cause you're listening to my podcast is so powerful.
So think about this.
You have a product, you're trying to sell trying to every which way to sell it.
What if you just partnered with someone who's already in your niche and you had a collaboration and they don't even have to frickin be an affiliate or anything like that.
You can just have a conversation and use it as content, but that collaboration can make you millions of dollars.
Or let's say you're a musician.
If you make a song with another band, you guys swap audiences.
So if you think about it, if you're, if you're a business, you just swap audiences with another business and you collaborate on something, the power of working together as one can be UN matched.
So the power of collaboration could really take any business to that next level.
It doesn't even have to be talking about selling things together.
It can just be big CEOs selling things or talking together.
I mean like having a human conversation and then using it as content.
So you come together as one just to hang out and share audiences.
Think about how many eyeballs are on one person and how many eyeballs are on you.
And then if you come together, you get that much more exposure, that much more reach.
We're talking reach without paying for ads, without selling your soul or lowering your prices and having a sale because people are focused on only so many things that they can pay attention to.
If you can get in contact with something that they're paying attention and they're already interested in and then you come into their world, just think about that.
The thing about collaboration is it's not only with other CEOs or other business partners.
The collaboration also comes from your customers when they leave you testimonials, when they leave you reviews.
That also builds your authority, so you should definitely have in place in any business, a collaboration model where you are all out on just having conversations where you talk about other people's business and then they talk about your business and think about it instead of paying for ads, what have you just asked somebody else in the same niche if you guys could collaborate on a piece of content, doesn't have to be anything about selling stuff to each other or selling each other's stuff.
It can just be a collaboration of you two coming together and talking about your businesses and your niche and your industry.
The power of collaboration can drive insane amounts of traffic to your product.
So contests, people love free shit and everybody in America loves free crap.
They love the idea of winning something because they never win nothing because they have a poor mindset.
No offense, no offense, I love you America.
But running contests putting people on pedestals, you know, I think it was Napoleon who said that men will do insane things for ribbons.
I mean he meant go to war and murder and kill and offer a ribbon.
You know, so have some ribbons for your business for people, but more importantly, run Facebook contests.
It's a great way to get massive reach.
You, you can run a contest on any social platform and people will sign up.
It's a way to blow up your email list.
It's a way to blow up your podcast, blow up your content by having a ongoing celebration.
You know, if the reason I think people like contest is cause there's a finish line, there's an end, somebody wins and everybody else loses.
We're all very self focused on being the hero of our story.
So if we win something and everybody else loses, that means we are the hero of this story at this moment. And everybody else sucks.
It's so powerful.
Contests, run contests, become the contest running master and makes sure somebody wins and make sure everybody else knows it because the next time they're going to be the one that wants to win.
The world has been ran on contests.
The Superbowl, world war two, the world cup, people love to get their testosterone going because they're trying to win something, us versus them tribe mentality.
It really actually builds your tribe too.
If you run a contest and in the prize is something that connects your audience more to your business.
Coffee and marketing podcasts ran a contest they ran a contest and the winner got a bunch of Bulletproof coffee stuff and they got such a good prize for your fan base because it keeps it all in the same niche and the same click in the same tribe.
So figure out how your business can run a contest that will elevate, you know, everybody involved and have a winner and you'll collect a lot more emails and you'll collect a lot of likes and you'll get a lot more reach.
There's so many more ways to reach people like by winning something and having a contest.
Now there's a difference between events and networking.
Events is where you actually leave your house and you go somewhere where there's lots of people.
I personally go to tons of shows and tons of events, but I rent booths and I sell myself and I sell stuff and I, you know, prostitute myself out for these events.
But that's my way of going to an event and not just spending money.
I go there to make money, but I still participate in lots of events.
But I go out of my comfort zone and I meet people and I connect and I swap business cards.
I always make incredible connections because I'm very friendly.
I'll never forget, I went, I was learning public speaking and was strange.
Lady came up and talked to me and she didn't blink once and she just asked me questions and we talked for a good little while and then she says, okay, I've loved talking with you so much.
I'm a psychologist so I have to talk to everyone in the room.
And I was like, wow, like that's weird.
But that's her job.
It wasn't weird.
It was totally, totally honest.
And if you're a psychologist, your job is to talk to every single person in the room because every single person is a potential customer for you because we're all freaking crazy.
Go to events and try and actually talk to every single person in the room, talk to everyone at the event and see the amazing connections that you're going to bring business cards so people can keep in contact with you.
There's nothing like, there's nothing like truly giving your all to a situation that you're in with the best foot forward and connecting with as many people as possible.
Go to an event, have a way for people to buy stuff from you before you go.
Have something to sell.
Go there with the intent to be genuinely interested in as many people as possible and then find out just how incredible the power of events can be.
So outreach is manual. It is upsetting. It is interrupting people's day with your message.
It's serious though, cause it'll drive serious traffic to your product if you take it seriously.
If you max out, let's say this is just like a way of putting it into context.
Max out your friends, you can get 5,000 friends on Facebook.
And then manually outreach every single one of them with your pitch, with your offer, with your service, with your directly linking to your traffic and you're gonna probably, you know, cut a couple friends out, but you're going to sell a shitload of stuff because people are consumers.
That's just the truth.
I've learned this every time I've ever gone out of my house trying to sell stuff. It's that people like to buy stuff, you know, price doesn't really matter.
You know, people can find a way to get the money.
It's just having a good product and having a good way to deliver clarity and belief for that person that the product that you have is what they need and it is what they should be buying right now.
So manual outreach is super powerful and it should be done every day.
You should have inbound and outbound marketing going at all times of the day.
So outreach is more uncomfortable, but it's what separates the men from the mice.
It's how you really can deliver measurable traffic to your product.
Cause think about it, if you measure how many times you've asked for the sale that day, you're much more likely to improve your sales stats than you are to casually let it go and not have any pitches that day.
Like you have to manually interrupt people's day with your ideas.
And sometimes more than likely it's the best thing for them and it's what should be getting done.
Because what you're offering probably can improve a lot of people's life.
If you just get up off your ass, get up off your ass.
I get up off your ass and manually outreach people, do some thumb hustling, my friends, do some flipping, do some serious outreach and you will see serious results.
Yes, it's uncomfortable, but remember this, everybody is just a dumb, sexy monkey.
Like you're not going to hurt anything.
Don't take anybody personal.
Don't take anything personal.
Do some manual outreach.
Change your life by taking matters into your own hands.
Send as many messages until Facebook stops you from allowing you to send messages for a little while, you know, experiment, push the envelope, see how many people that come into your three-foot world that you can tell them about your business, about your service, about your offer, and then see how many sales you get.
And you can really radically change your bank account overnight.
Networking is different than events because networking can mean just calling your friends, calling your relationships that you have and staying in contact.
But it can also just mean going out to the, the places where the rich and important people go every day. You know, people that are drinking it two o'clock on the golf course because they've made all their money and they can, or on the beach, around their boat or are in fancy places at events.
You know, this is networking, networking at its finest.
Your network has to be people that you truly want to be like your next level up.
If you want to level up your life, go hang out with other people that are on that next level that you want to be on.
Network with them, hang out with them, do them favors.
Buy them lunch, buy them drinks.
Go out to wherever they are every Friday night because they have a routine.
You know, true power of networking is where the big whales are.
It's where the people that'll buy, not one of your products, but 10 of your products or your highest product.
Being good at networking is everything.
Keep those numbers in your phone.
Keep put them on a calendar to keep in contact with.
Read the books that they tell you to read or watch.
Go to the seminars that they tell you to go to.
Learn what they're into.
Learn where the real networks of the real influence in your group is, and you're going to be able to take over the fricking world by driving awesome networked personal traffic to your content, to your product, to your service, to change your life.
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Much love, peace.